EXECUTE
The operating system for turning ideas into companies

Ideas die like
resolutions.
Not here.

Capture every idea in seconds. Let an AI cofounder research it, score it, and stress-test it. Decide. Launch the survivors.

7
scoring dimensions
6
research agents
6
stage gates
29
kinds of AI run
0Promising
🏋️Gym Retention AutopilotValidating

SMS-first retention for independent gyms. 41 waitlist signups at 6.7%. 8 interviews, 6 described a costly workaround.

Next action
Call the 5 warmest waitlist gyms and ask what they would pay
Evidence
8 sources · 2 experiments · 1 premortem
Cofounder
“Price is the last untested assumption before Ready.”
What it does

Evidence beats enthusiasm.

The cofounder

An AI that does the work.
Not one that gives advice.

Market size, competitors, pricing, regulation, trends, comparables — researched with cited sources. Then the devil's advocate writes the strongest case against, and a premortem of how it fails.

ResearchDevil's advocatePremortemInterviewScoreMemo
7

scoring dimensions, each with a rationale and a citation behind the number.

Capture in seconds

Type it, say it, photograph the whiteboard, forward the email, share from your phone. The cofounder names it, tags it, and spots duplicates.

Validation that runs itself

The cheapest experiments for the riskiest assumptions. Landing pages deployed, interview scripts written, results fed back into the score.

Free to start

Start executing
today

29

kinds of AI run, every one logged with inputs, outputs, and cost.

Built for circles

Personal, team, and circle workspaces. Share one idea with a partner, an advisor, or an investor — with a role, comments, and nothing else exposed.

Killing is a win

Stage gates with teeth. Decision memos. A graveyard that keeps the lessons so you never pay for one twice.

Launch kit, exported

Names, positioning, brand, legal checklist, stack, 90-day plan, budget — pushed to any work tool through the API and webhooks.

Stage gates

Nothing sits in limbo.

Every gate has exit criteria. Every move produces a decision memo. Every idea always has a stage, a score, and one next action — and Parked and Killed are decisions too, with the lessons kept.

SPK
SHP
VAL
RDY
DEP
SCL
ValidatingRunning the cheapest experiments against the riskiest assumptions.you are here
Plans

Free to capture. Paid when it is working.

Start free. Upgrade when the portfolio outgrows it.

Founder

Capture everything. Validate three ideas at a time.

$0forever
  • 3 active ideas
  • 25 AI runs a month
  • 1 seat
  • 1 circle
  • 1 landing page
  • Cofounder chat everywhere

Operator

Most founders

Unlimited ideas, a full-time AI cofounder, launch kits.

$29/month
  • Unlimited active ideas
  • 400 AI runs a month
  • 3 seats
  • 5 circles
  • 10 landing pages
  • API, webhooks, launch-kit export

Studio

Teams, portfolios, investor views, and the API.

$99/month
  • Unlimited active ideas
  • 2,000 AI runs a month
  • 25 seats
  • Unlimited circles
  • Unlimited landing pages
  • API, webhooks, launch-kit export

Your next company is already in your notes app.

Bring it here. The cofounder starts working the moment you hit save.

Start free